Thursday, January 10, 2008
I took this photo today on the 1 line at the 23rd street subway station. Two ads right next to each other both using the Statue of Liberty, but for completely different reasons, and in completely different ways.
By now, you've probably seen the ads for the new JJ Abrams film, Cloverfield where the head of the Statue of Liberty comes flying down the street after being smashed by some mystery monster attacking the city. The statue has been used in so many films, from Planet of the Apes, where the statue is the reveal for the twist at the end. In Ghostbusters 2, she comes alive and helps save the city. In Splash, Madison comes out of the water nude in front of the toursists, "Bocce Balls!", and now in Cloverfield, the statue is used to represent an attack on our city.
The ad on the left is one that has been used in print and on TV for many years now. A snow blitzed Lady Liberty shivers under a blanket, in a plea to get you to donate your old coats for the annual coat drive. It is a great cause, and while the drive is now over, you can still donate financially at this link.
(As a side note, the Statue of Liberty does not face the city as she does in the Cloverfield ad. She faces out into the harbor, to welcome immigrants as they make their way to Ellis Island.