Friday, July 23, 2010

Does this ad advocate DUI?

I just got this stupid ad while I was checking my email...

"If you haven't had a DUI, you are paying too much for auto insurance".
So what it is saying is that if I want to get the right price on auto insurance, I should get a DUI.
In my Rob Schneider impersonating Seinfeld voice: "Who are the ad wizards who came up with this idea?"


Anonymous said...

Actually, I think the ad is supposed to say that if you have a clean driving record (no DUIs) then they can give you a lower rate than you're paying now. If you have had a DUI, then they can't help you.

Kurt C. said...

That is what it is supposed to mean, but it is poorly worded, and can easily be taken the wrong way. Good copy is clear in its intent.